Business models

A seminar organized by CIT on Business models took place at ESA on April 30 2014. During this seminar, Mr. Antoine Abou-Samra explained the different components of the Business Model Canvas and how to build up an innovative Business Model. As companies are moving from a product focus towards a customer focus approach, they are able to validate their business model before investing large resources.

This approach allows them to minimise the new product/service introduction risk as well as speed up the time to market. He also gave real examples of business models and described the Customer Development process.